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Watson Marketing Delivers a Competitive Edge that Financial Institutions can Bank On

Insights on Business

The worldwide banking industry experienced profound challenges during the Great Recession of 2008-2009. Millennials are a fastidious breed. More than ever – millennials seek customized experiences without a corresponding increase in prices. While the global economy has improved, the pressure on banks is unabated.

Marketing 156
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Why Innovation Is Nothing Without Distribution

PYMNTS

Success is now defined by the ability to reach a critical mass of users – consumers or businesses – efficiently and effectively … where time is an important currency, as is the ability to influence and/or control that end user experience. And who will influence how innovation happens. For Boxed, it was nothing but upside.

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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

Ninety-two million millennials will soon be in what Goldman Sachs calls their “prime spending years.” Bankrate found 83% of millennials don’t think they’ll ever retire: they simply “don’t think they’ll have the money” to do so.). The 3 questions Level Money asks users the first time they use the app.

Tools 78
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Look Who’s Making AI Intelligent Again

Fintech Labs Insights

Financial services companies can offer a better user experience by not requiring users to open a separate app or launch a new window to view their balance. Second, it establishes the financial services company’s footing on the millennial map.

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