We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
It was 2007, and people were much less willing to hand sensitive banking information to a new internet startup than they are now. Too many companies just tack referral on, assuming that their incentives will do the work of motivating users to actually pull the trigger. The answer appears to be yes—at least in this setting.”
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