We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
It was 2007, and people were much less willing to hand sensitive banking information to a new internet startup than they are now. And it would be a constant challenge to keep them from hurting the customer experience. One might ask, ‘Are people really so influenced by design look and not by more substantial issues?’
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