EMV migration myths: three lessons for the US market
Banking 2020
NOVEMBER 25, 2015
So what can the US market expect to happen after the liability shift? However, it’s not that simple: counterfeit fraud rose significantly in 2007 and 2008 as issuers saw a steep rise in cross-border counterfeit fraud. The US market is very different to those that have migrated to EMV before it. Counterfeit card fraud to drop.
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