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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

Mint’s pre-launch blogging strategy that got them 20,000+ customers. How Robinhood used an ingenious referral program to build a 1M+ customer waitlist. The free tools Credit Karma uses to drive a sticky experience and a “freemium” customer acquisition strategy. How to show value during the first-run experience.

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