They Grow Up So Fast: Gen Z Starts Taking Consumer Power
PYMNTS
SEPTEMBER 10, 2018
That principle seems to hold true with millennials , as they lose some of the consumer spotlight to their successors in Gen Z. The consumer power of Gen Z also extends to influence: A report by IBM and the National Retail Federation said that 70 percent of the average family’s spending is influenced by these post-millennial consumers.
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