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Shopper Snapshot: Millennial Dads

PYMNTS

Millennial moms have been written about fairly exhaustively. Millennials, that precious group of consumers aged 18-34, are no longer merely a trendy demographic. And moms are typically our nation’s shoppers. Millennial dads could be the future of retail. And the focus makes a good deal of sense.

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Frugal Consumers Buying More Off-Brand, Off-Price Products

PYMNTS

Heck, even dollar stores have been making a comeback of late, fueled in large part by those cost-conscious millennials. More than half of them are 45 or above, according to the study, while millennials only make up 16 percent of this demographic. So, what’s going on here? Have consumers just suddenly become very cheap?

Branding 100
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Millennials Not Alone in Fleeing Big Banks

NCR

The 24-year-old consults with companies worldwide on how to reach the millennial audience. So last year, the New York resident left the big bank, setting up an account with Simple, an FDIC-insured direct bank based in Portland, Oregon, where he can do all of his banking online – without any monthly fees. “I