Frugal Consumers Buying More Off-Brand, Off-Price Products
PYMNTS
JULY 18, 2016
This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.
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