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Shopper Snapshot: Millennial Dads

PYMNTS

Millennial moms have been written about fairly exhaustively. Millennials, that precious group of consumers aged 18-34, are no longer merely a trendy demographic. And moms are typically our nation’s shoppers. Millennial dads could be the future of retail. Millennial dads could be the future of retail.

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Frugal Consumers Buying More Off-Brand, Off-Price Products

PYMNTS

This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.

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