Frugal Consumers Buying More Off-Brand, Off-Price Products
PYMNTS
JULY 18, 2016
Heck, even dollar stores have been making a comeback of late, fueled in large part by those cost-conscious millennials. More than half of them are 45 or above, according to the study, while millennials only make up 16 percent of this demographic. So, what’s going on here? Have consumers just suddenly become very cheap?
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