Braintree: Behind The Contextual Commerce Buy
PYMNTS
JULY 13, 2018
Contextual commerce — the idea that digital merchants meet consumers on their own terms, via the online channels where like-minded people tend to gather — has gained popularity, and promises to wield even more influence in retail in the coming years. It’s UX 101,” Habibi said. “No No heavy graphics, easy navigation.”.
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