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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

Three areas caused the most distress in Q3 2017: Dated or inaccurate data impedes effectiveness of marketing operations. Difficulty tracking digital marketing/advertising efforts. Not surprisingly, 36% of marketers surveyed indicated that they are likely to spend to address the issue of bad data.

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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

For your marketing and PR teams? Gartner just released its 2016-2017 CMO Spend Survey , an annual study that looks at how much marketing leaders are spending and on what. A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based Content marketing. based fintech.