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Introducing Salesforce Data Cloud and Einstein GPT for the Financial Services Industry

Perficient

The ability to unify disparate data sets, generate personalized content, and automate tasks will drive accelerated value from the Salesforce platform and its industry clouds. Data Cloud and Einstein GPT are two powerful tools that help businesses improve their data management, customer engagement, and operational efficiency.

Industry 221
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Market your community bank with first-party data

Independent Banker

We can take that data and we can reach that person online,” Catalano says. “If Take online banking, for example. A big reason is because those valuable insights are often siloed away in a core system that marketers can’t access. In addition, many marketers don’t have tools for capturing customer information themselves.

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Banking’s CRM Conquerors

Gonzobanker

Two years after the revival of CRM software in banking, the trend of implementation challenges continues. Sales and pipeline management has been the bread and butter of CRM, but setting it up in an integrated and user-friendly way has been grossly oversimplified. Sales & Referrals.

Idaho 129
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2016 State of Content Marketing in Fintech

William Mills

We spent the better part of 2014 educating our prospects and clients on content marketing (also known as inbound marketing); how to use these tactics to build brand awareness and generate leads; and the importance of marketing automation systems. 2015 was a content marketing tsunami. Content marketing has arrived!

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Surviving The Retail Apocalypse: The Technologies And Trends That Can Help Brick-And-Mortar Thrive Again

CB Insights

E-commerce sales growth is pulling ahead of total retail sales ( 17% vs. 6% for year-over-year in Q4’17), and Amazon is controlling upwards of 40% of online sales in the US, according to the US Department of Commerce and Slice Intelligence, respectively. However, this isn’t the whole story. ” — Alistair Davidson, CFO, Ikea.

Retail 59
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Where Major Corporations Like Salesforce And NVIDIA Are Investing In Artificial Intelligence

CB Insights

The trend is poised to reach an all-time high in 2017: in the first half of this year, the venture capital arms of corporations participated in $1.8B New York-based ad tech startup Taboola offers a personalized discovery and monetization platform for online content. Commerce AI. Company: BloomReach.