Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success.

Marketing 91

Marketing social media Community Bank Video 91

PYMNTS

JUNE 9, 2018

to the global advertising market, according to Zenith. In particular, it is looking to see how its advertising efforts are bolstering their attempt to grow its share of the mobile commerce market, as well as to encourage consumers to use their Visa cards, instead of cash, around the world. China Leads The 2018 Advertising Push.

Regional 109

Regional Retail Branding Marketing 109

PYMNTS

MARCH 28, 2020

In 2004, Dove launched what it called “The Campaign for Real Beauty,” a marketing strategy developed to focus on “the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.”. CVS, Modcloth, Bongo, Aerie and Seventeen magazine are just a shortlist. “We

Branding 169

Branding Washington Marketing Strategies Conference 169

PYMNTS

NOVEMBER 23, 2017

Here’s how innovation, marketing and technology have shaped this iconic American holiday over the years. What made it stick was (if we may retrofit a modern term) the right marketing. From there, said Cross, marketers shaped the rituals and myths surrounding the holiday and maintained them through the years.

Technology 135

Technology Honolulu New York City Iowa 135

FICO

NOVEMBER 14, 2018

In this blog series, I will explore how banks are solving common challenges in acquiring and retaining new customers, from marketing to origination to onboarding; and how many of these processes are intertwined in delighting the customer. Let’s start with marketing. WHAT DOES IT MEAN?’).

Strategy 40

Strategy United States Data User Experience 40

CB Insights

DECEMBER 14, 2017

These direct-to-consumer, or D2C companies, are able to manufacture and ship their products at much lower costs than traditional consumer brands because they own all of their customers’ data and maintain end-to-end control over the making, marketing, and distribution of products. No need to choose.

Video 78

Video Branding Company Strategy 78