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The Return Of The Celebrity-Backed Brand

PYMNTS

The first recorded case of it dates back to the 1760s when Josiah Wedgwood and Sons, producers of pottery and chinaware, marketed their wares with endorsements from Britain’s royal family, hoping to show off the company’s inherent value and the high quality of their products. Celebrity brand endorsement is nothing new.

Branding 101
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The 2023 GonzoBanker Awards

Gonzobanker

Merger of Equals Deal of the Year (Credit Union) – Spire Credit Union and Hiway Credit Union put 2+2 together to make a $4 billion institution in the Minnesota market. While Huntington is down like most bank stocks, the pain hasn’t been as severe, and Huntington doubled down on local markets in 2023 by consolidating business units.

Fintech 194
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The 2015 GonzoBanker Awards

Gonzobanker

No one has been more successful at using social media to generate awareness and a positive image for their bank than Jill (@JillCastilla, @CitizensEdmond). Jill’s use of Twitter is a model for any bank CEO looking to engage on social media. Community bank marketing resources. Freudian Slip Award. C’mon Man!’

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Finovate Spring 2018 – Day 2

William Mills

Stephen Butler (General Manager), Sid Probstein (CTO & VP Professional Services), Alan Swahn (VP Marketing), Percy Johnson (VP Solutions), Alex Levi (VP Sales). Having market-tested various approaches to motivate action to improve online security with tens of thousands of consumers, the company is now launching its product.