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Jody Guetter Joins Social Assurance as Chief Marketing Officer

Social Assurance

For bank marketers, vendors are synonymous with risk assessments, compliance hurdles, financial analysis and reference checks – not to mention a whole lot of paperwork and expense. Given this, why on earth would a bank marketer ever jump ship and start working for a bank vendor? Well, this bank marketer did just that.

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You Don’t Know Jack!

Gonzobanker

If your members really do trust you–and are so likely to refer you to their friends and family–then why wouldn’t they share personal financial information with you?” Those dimensions were: 1) operational excellence, 2) product leadership, and 3) customer intimacy.

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Building your growth plan: Key metrics to consider - Part 4

Abrigo

As the leadership at banks and credit unions craft their plans for growth, there are several key metrics they should consider, such as optimizing their lending funnel , developing the right marketing strategy , and ensuring that they are taking advantage of unique opportunities with a robust credit analysis processes.

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