Independent Banker

FEBRUARY 28, 2023

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

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Social Assurance

OCTOBER 4, 2019

My dad has spent his career working at several banks throughout Iowa and Nebraska. While I now live in Lincoln and attend the University of Nebraska – Lincoln, I initially heard about Social Assurance because the community bank my dad works for is actually a Social Assurance customer. Now a Bank Marketer.

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Nebraska social media Community Community Bank 12

Independent Banker

FEBRUARY 28, 2022

From apparel to electronics, backpacks and magnets, these items, emblazoned with company logos, mottos, URLs and social media handles, form part of a $17 billion industry, all with the sole purpose of drumming up better business. billion-asset CBI Bank & Trust in Muscatine, Iowa. agrees that quality products are key.

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Independent Banker

SEPTEMBER 30, 2021

If you want to develop trust on social media, you need to be there when your customers need you.”. Use social media to build trust. Claire Hill, marketing director of $208 million-asset Heritage Bank & Trust in Columbia, Tenn., Here are her tips for building trust on social media: 1. Be authentic.

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Community Community Bank social media Security 139

Independent Banker

AUGUST 25, 2016

social media presence. With the average individual spending 100 minutes on social media each day, it’s entirely possible for community banks to share some of that screen time. In McIlwain’s book “The Social Advisor: Social Media Secrets of the Financial Industry,” she assigns each social media platform a moniker.

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social media Community Bank Community Video 70

CB Insights

JANUARY 6, 2019

Its Johnston Innovation Center at the DuPont global agriculture headquarters in Iowa (its largest R&D facility), boasts nearly 3,000 professionals in disciplines like food, agriculture, and biotechnology. Notable Projects: Kellogg’s NYC has embraced social media. L’Oreal — Open Innovation. Founded: 2018.

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