Independent Banker

FEBRUARY 28, 2022

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines. billion-asset CBI Bank & Trust in Muscatine, Iowa. “We

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Branding Community Community Bank Iowa 167

Independent Banker

SEPTEMBER 30, 2021

But for most community banks, building a trustworthy brand isn’t a conscious effort. If you want to develop trust on social media, you need to be there when your customers need you.”. Use social media to build trust. Claire Hill, marketing director of $208 million-asset Heritage Bank & Trust in Columbia, Tenn.,

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Community Community Bank social media Security 139

Independent Banker

AUGUST 25, 2016

social media presence. With the average individual spending 100 minutes on social media each day, it’s entirely possible for community banks to share some of that screen time. In McIlwain’s book “The Social Advisor: Social Media Secrets of the Financial Industry,” she assigns each social media platform a moniker.

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social media Community Bank Community Video 70

CB Insights

JANUARY 6, 2019

From supply chain and inventory improvements to new payment options, these brands are going all in on digital. Its Johnston Innovation Center at the DuPont global agriculture headquarters in Iowa (its largest R&D facility), boasts nearly 3,000 professionals in disciplines like food, agriculture, and biotechnology. Founded: 2015.

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Innovation Retail Branding Technology 77