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Build your community bank’s brand with swag

Independent Banker

From apparel to electronics, backpacks and magnets, these items, emblazoned with company logos, mottos, URLs and social media handles, form part of a $17 billion industry, all with the sole purpose of drumming up better business. billion-asset CBI Bank & Trust in Muscatine, Iowa. agrees that quality products are key.

Branding 167
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The community bank’s complete guide to building trust

Independent Banker

If you want to develop trust on social media, you need to be there when your customers need you.”. Use social media to build trust. Claire Hill, marketing director of $208 million-asset Heritage Bank & Trust in Columbia, Tenn., Here are her tips for building trust on social media: 1. Be authentic.

Community 139
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A Step Ahead

Independent Banker

social media presence. With the average individual spending 100 minutes on social media each day, it’s entirely possible for community banks to share some of that screen time. In McIlwain’s book “The Social Advisor: Social Media Secrets of the Financial Industry,” she assigns each social media platform a moniker.

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32 Corporate Innovation Labs In Retail

CB Insights

The Home Depot also operates a secondary lab out of Austin called BlackLocus. Operating like a startup and adhering to concepts like a fast-paced testing and implementation process, its projects include simple things like mobile phone pharmacy reminders and complex ones like apps that turn those phones into remote diagnostic tools.