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Market your community bank with first-party data

Independent Banker

First-party data for targeted marketing campaigns Community banks can use their first-party data to upsell and cross-sell to existing customers with highly relevant messages. Or, they may lack a marketing automation system, which can help banks manage their emails and send automated messages based on how recipients engage with content.

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Financial Policy Predictions 2021: Meaningful Changes Ahead

FICO

Duguid before the end of June 2021, I believe the court will not only provide some clarity on what an ATDS is but, in doing so, will further facilitate the use by banks and other businesses of legitimate, non-marketing automated or prerecorded voice and text messages to the mobile phones of customers who have the provided requisite consent.