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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

It was agreed that too many lines of business, such as treasury management, commercial lending, and commercial deposits, are not utilizing their marketing departments enough, given the tremendous value of their products. Bank Marketing Lesson 7: Multicultural Marketing. Get a companywide commitment to reach those goals.

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How CPAs Can Help Loan Officers Assess Business’ Risks, Valuations

NCR

We also scrutinize revenue projections based on a variety of business and market factors such as consumer demand and the entrepreneur’s go-to-market strategy. In today’s world, banks base their lending on the most recent tax returns. We review financial assumptions being made for reasonableness. Conclusion. Bradford L.

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