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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Many sessions discussed the importance of setting clear goals for any marketing effort, such as the talk by Jessica Reese (graphical notes below), the Social Media Manager for Arvest Bank (AR, $27B). Both ladies detailed the tremendous opportunity, potential fintech partners in this space, and the risks.

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Seeking Banking Balance Between Physical And Digital

PYMNTS

For American regional financial services company Bank of the West, a division of international bank BNP Paribas, striking the right balance has meant seeking collaborations with competitors in the FinTech space instead of focusing on a digital-only approach. Among the participating FinTechs are Payso, SnapCheck and Token.

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Finovate Fall 2016 Live Blog – Day 1

William Mills

Their API is already integrated in a few core systems and other fintech necessitates. Charlotte, NC-based tech company founded eight years ago by a 14-year FinTech veteran from FIS. Besides Georgia, Texas seems to be a hot area for FinTech companies. Can record the call for regulatory purposes or training purposes.

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