South State Correspondent

MAY 2, 2022

Here is a fun exercise – Ask a bank product team, “How do you grow customers?” For example, instead of creating a more appealing lending product and targeting a niche customer segment for a high return on investment growth number, marketing takes an existing product and tries to amplify it with email, digital or social media marketing.

social media 195

social media Management Marketing Resources 195

PYMNTS

MAY 1, 2020

Millennial and Gen Z stereotypes often revolve around being tied to smartphones or computer screens, but these consumers love the outdoors just as much as their parents’ and grandparents’ generations. Social media can show how much millennials and members of Generation Z love hiking, camping and other outdoor activities.

Millennials 141

Millennials social media Retail Guidelines 141

CB Insights

SEPTEMBER 4, 2019

Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.

Millennials 78

Millennials Industry Branding social media 78

CB Insights

JUNE 17, 2020

As more people have worked, learned, banked, exercised, relaxed, and even sought medical care from home during Covid-19, they have gotten a crash course in just how much can be accomplished at home. In China, a mobile application used for contact tracing also asked users to put in their national identification numbers and names.

Industry 101

Industry Technology Online Video 101