You Can't Buy a Customer's Love?
Jeff For Banks
SEPTEMBER 26, 2013
'I recently attended the ABA Marketing Conference in San Antonio where a speaker from USAA said something similar to this post''s title. Really? How do I explain the branding study by a client that identified Ally Bank as the most recognizable brand in their market? As most readers know, Ally is the former bank-finance arm of General Motors (GMAC). They required a substantial capital infusion from Uncle Sam to keep them solvent during the financial crisis.
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