The Russian bank, the Bruce Willis ad and the $900m sanctions battle
TheGuardian
MAY 14, 2022
Ministers warned that millions owed after alleged fraud by ex bosses of National Bank Trust could help fund Putin’s war effort In one of Russia’s most high-profile marketing campaigns, film star Bruce Willis appeared in cinematic advertisements with a car chase and a rooftop rescue, ending with the slogan, “Trust is just like me, but a bank.” The campaign for National Bank Trust in 2011 – which included cardboard cutouts of Willis popping up in 400 branches across Russia – was credited with rais
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