The World Unfiltered: What We’ve Learned About Each Other In The Last Two Weeks (Whether We Wanted To Or Not)
PYMNTS
MARCH 28, 2020
In 2004, Dove launched what it called “The Campaign for Real Beauty,” a marketing strategy developed to focus on “the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.”. In practical terms, that meant forswearing the make-up magic, lighting tricks and extensive Photoshopping normally associated with beauty brands’ advertising and marketing materials in favor of focusing on a wide variety of women presented “as they are” –
Let's personalize your content