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Who Owns Digital? Ugh, That’s the Problem for Bankers

Gonzobanker

financial institution executives surveyed for What’s Going On In Banking 2022 , 19% of community banks and 10% of credit unions had not launched a digital transformation strategy prior to this year, and another 15% had no plans to do so. What Does a Digital Product Manager Do? Among 300 U.S. Own It, Bankers!

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More Than a Brand Steward: The Redefined Role of CMO

Perficient

This is not a short-term trend either. So do today’s CMOs need to be part brand whiz, part creative director, part data scientist, part lawyer, part UX designer, part…? One of the biggest shifts in the role highlighted by today’s CMOs is the demand for accountability and real contribution to an organization’s bottom line.

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