What Quibi’s Flameout Teaches Us about Behavior Change
Perficient
OCTOBER 29, 2020
Last week mobile TV platform Quibi announced plans to shut down operations, just seven months after a promising debut. It’s unfair to fault Quibi’s leadership for failing to anticipate a global pandemic. Yet the platform’s self-imposed user experience shortcomings left the company exposed to new headwinds.
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