Bankers: You spend like drunken sailors.
Jeff For Banks
NOVEMBER 28, 2014
On December 8th I am speaking at the Northwest Bank Executives conference in Seattle. At a time when so many banks are challenged to grow revenues, marketing expenditures represent 2.1% As McKinsey director Somesh Khanna states in an interview titled " The Bank of the Future " on who should drive the digital strategy in a bank. "
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