Digital Strategies Exercises Leadership Marketing 
Jeff For Banks
NOVEMBER 28, 2014
At a time when so many banks are challenged to grow revenues, marketing expenditures represent 2.1% As McKinsey director Somesh Khanna states in an interview titled " The Bank of the Future " on who should drive the digital strategy in a bank. " I am not proposing an academic exercise. of all operating expenses.
Insights on Business
MAY 3, 2019
We’re beginning to see investment advisory firms expand their brands into non-financial areas such as nutrition, health, wellness and exercise, forming complete centers of influence for their clients. Learn more about IBM’s digital strategy and transformation consulting practice.
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