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Finovate Debuts: W.UP Offers a Library of Customer Insight Tools for Cross-Selling

Fintech Labs Insights

W.UP (pronounced whup ) provides digital banking software to offer a “happy banking experience” to customers who expect fast and simple online and mobile banking. The insights are derived from customer data and designed to help banks cross-sell and up-sell products using relevant, tailored messaging.

Tools 19
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Banking’s CRM Conquerors

Gonzobanker

Digital & Marketing. Credit Union of Texas used MuleSoft ( purchased by Salesforce last year ) to tackle digital banking improvements. The primary focus was integrating authentication with the credit union’s digital banking system to improve the online lending experience with prefilled applications.

Idaho 140
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Finding Business Success Through Customer Engagement

FICO

We completed surveys on this topic at FICO and the responses zero in on factors such as poor digital banking offerings, less personalized offers and smaller networks of branches and ATMs. This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field.

article thumbnail

Finding Business Success Through Customer Engagement

FICO

We completed surveys on this topic at FICO and the responses zero in on factors such as poor digital banking offerings, less personalized offers and smaller networks of branches and ATMs. This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field.

article thumbnail

Finding Business Success Through Customer Engagement

FICO

We completed surveys on this topic at FICO and the responses zero in on factors such as poor digital banking offerings, less personalized offers and smaller networks of branches and ATMs. This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field.