Gonzobanker

JUNE 26, 2019

Digital & Marketing. Credit Union of Texas used MuleSoft ( purchased by Salesforce last year ) to tackle digital banking improvements. The primary focus was integrating authentication with the credit union’s digital banking system to improve the online lending experience with prefilled applications.

Idaho 131

Idaho Michigan System Lending 131

Gonzobanker

MAY 14, 2018

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. The event included a mix of CLOs, COOs, CEOs and board members, not mainly CMOs anymore. Expo Hall Surprises.

Branding 121

Branding Industry Apple Marketing 121

Gonzobanker

DECEMBER 5, 2018

Security: Sentinel (fka Risk and Fraud Analytics, RFA) and Patrol, both designed to monitor and challenge behavior and events determined to be outside normal user behavior. Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers.

Fraud 105

Fraud Austin Fintech Lending 105

Gonzobanker

DECEMBER 19, 2017

Rainbolt has quietly built a community bank in the past 20 years that is closing in on $2 billion of market cap. GonzoBanker of the Year – Large Banks. 16 passing of Robert Wilmers, chairman and chief executive officer of M&T Bank Corp. Lifetime GonzoBanker Achievement Award – The Gonzo team was saddened by the Dec.

Conference 91

Conference Industry Community Bank Community 91

Fintech Labs Insights

MARCH 16, 2017

W.UP (pronounced whup ) provides digital banking software to offer a “happy banking experience” to customers who expect fast and simple online and mobile banking. The insights are derived from customer data and designed to help banks cross-sell and up-sell products using relevant, tailored messaging.

Tools 19

Tools Marketing Automation Analytics Digital Banking 19