Bloomscape And Tapping Into The Hip Houseplant Phenomenon
PYMNTS
MARCH 7, 2019
The operational theory is that millennials, having made peace with the idea they are never buying a home with a yard, are instead turning their apartments into “house jungles,” “urban rain forest” or “jungalows” depending on the phraseology one favors. But what Bloomscape says its secret is — and the thing that has helped it secure $1.7
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