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The Power of Lead Nurturing: How To Build Stronger Relationships and Close More Customers

William Mills

Lead generation is a key goal in every company’s marketing strategy, but focusing all of your attention on generating leads may actually cause you to miss out on opportunities. Or is your intent to maintain contact with leads who are not yet ready to buy? But how do you know when they’re ready?

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FinovateSpring 2017 Live Blog – Day 2

William Mills

Seems like a pretty straightforward application of marketing automation and predictive marketing. Standby for for our take on the demos of #finovate Spring 2017. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. @infocorpgroup.