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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

To build a successful personal finance management tool, it’s important to understand the dynamics of user acquisition and growth. Mint’s pre-launch blogging strategy that got them 20,000+ customers. How Robinhood used an ingenious referral program to build a 1M+ customer waitlist. The secrets of user growth.

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