How The Rise Of Private Labels Is Transforming The CPG Industry
CB Insights
SEPTEMBER 17, 2018
In 2017, US private-label food sales grew three times faster than those of national manufacturers’ products, and the competition is heating up. Walmart is trying a similar method, rolling out Time and Tru for women, plus-size line Terra & Sky, children’s brand Wonder Nation, and men’s brand, George in February 2018.
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