Remove Customer Experience Remove Marketing Automation Remove social media Remove Survey
article thumbnail

FUEL CYCLE Fuels B2C Relationships

PYMNTS

FUEL CYCLE equips businesses to engage with customers through gamification and gamified rewards, surveys, group discussions, live chats, etc. — as if they were on a social network. Feedback from traditional post-purchase surveys, for example, tended to be very reactionary and isolated to that specific visit.

Branding 103
article thumbnail

PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

American Banker , through SourceMedia research, recently surveyed more than 300 chief information officers from various financial institutions about their 2017 budgets. For your marketing and PR teams? CMOs allocating more of their marketing budget toward the use of technology – 27 percent, exactly. Content marketing.