Customer Experience, Marketing Automation, Marketing Strategies and Study

2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

JANUARY 1, 2018

Marketing pain points: Bad data, consistent customer experience, and tracking campaign results. We asked: “Please indicate your Marketing department’s major initiatives in the next 6-12 months.”. Three areas caused the most distress in Q3 2017: Dated or inaccurate data impedes effectiveness of marketing operations.

Trends

Trends Customer Experience Survey Data

PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

NOVEMBER 1, 2016

For your marketing and PR teams? Gartner just released its 2016-2017 CMO Spend Survey , an annual study that looks at how much marketing leaders are spending and on what. CMOs allocating more of their marketing budget toward the use of technology – 27 percent, exactly. Content marketing. Marketing automation.

Technology

Technology US Customer Experience Marketing

Community Banking Brief

2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

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