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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

For personal finance tools, pre-launch marketing is where you lay the foundation of your product. Mint — How blog posts helped Mint get 20,000 customers pre-launch. Many fintech companies out there are trying, very literally, to become the next Mint.com. Louisiana — #6 in Credit Karma searches.

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