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Financial Brand Forum 2018: 7 Takeaways in 7 Minutes

Gonzobanker

At least one mid-size bank showed up with its entire exec leadership team AND board of directors. It turns out that a conference about storytelling, design, customer experiences, applied data and delivery is a nice team fit. The event included a mix of CLOs, COOs, CEOs and board members, not mainly CMOs anymore.

Branding 127
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Finding Business Success Through Customer Engagement

FICO

Of course, we are not the only ones talking about how to be successful at customer engagement, which is why I decided to take I recently read a book by marketing thought-leader Paul Greenberg ( @pgreenbe ) called “The Commonwealth of Self Interest: Business Success Through Customer Engagement”. by Nikhil Behl.

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article thumbnail

Finding Business Success Through Customer Engagement

FICO

Of course, we are not the only ones talking about how to be successful at customer engagement, which is why I decided to take I recently read a book by marketing thought-leader Paul Greenberg ( @pgreenbe ) called “The Commonwealth of Self Interest: Business Success Through Customer Engagement”. by Nikhil Behl.

article thumbnail

Finding Business Success Through Customer Engagement

FICO

Of course, we are not the only ones talking about how to be successful at customer engagement, which is why I decided to take I recently read a book by marketing thought-leader Paul Greenberg ( @pgreenbe ) called “The Commonwealth of Self Interest: Business Success Through Customer Engagement”. by Nikhil Behl.