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Adobe to Acquire Marketo: So What?

Gonzobanker

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.

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Business development strategies for 2016: Marketing

Abrigo

She reviewed the top 10 marketing expenses (excluding compensation) that the survey identified among all firms. They are spending money on creating content that showcases the firm’s expertise and on marketing automation and data to guide the most effective efforts. Today, it’s not about how many ‘likes’ you’re getting.

Strategy 150
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Chatbot Tracker: Are Payments The Missing Link To Chatbot Success?

PYMNTS

With today’s economy becoming increasingly more connected over the past decade, there have been various forms of technology solutions developed along the way to assist in streamlining smart devices. It’s nearly impossible to find a day where money isn’t flowing between retailers and consumers.

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GonzoBanker Awards 2017

Gonzobanker

While the darling of FinTech conferences, this divestiture seems primarily driven as a means of Customers delaying the $10 billion Durbin hit and maintaining quarterly EPS expectations from the Street. Brilliant Conference Idea Award – Goes to CSI for its Wall o’ Donuts during session breaks. At a banking conference.

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Maximizing Your Website to Generate Quality Leads

William Mills

This has resulted in increased pressure to show return on investment (ROI) for marketing efforts, resulting in a push to gather highly qualified leads through inbound marketing, advertising, direct marketing and special events/industry conferences. Educate Your Marketplace.

eBook 41
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Banking’s CRM Conquerors

Gonzobanker

At Dreamforce last year, Pete DuPré, CIO of Elevations Credit Union , took the stage to offer up one of the most enlightening and real experiences discussed at the conference. One organization stands out among all others in thoughtfully sharing lessons learned from its journey.

Idaho 144
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FinovateSpring 2015 Sneak Peek: Part 8

Fintech Labs Insights

Register today to see and meet these innovators in person on May 12 and 13 at our upcoming conference in San Jose, California. Onovative’s powerfully simple marketing automation software helps financial institutions meet the challenge of cross-selling current customers. Why it’s great. Founded: 2011. Founded: 2012.