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Accountants: Are you a cost center or a growth partner?

Abrigo

When business owners think of their accountant, some might immediately think of the money they pay for tax preparation, an audit or other compliance services – the type of service “a client doesn’t want but needs,” as accounting thought leader Allan Koltin has described “Level 1” or “Type 1” services.

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GDPR Laggards Can Still Get Ahead Of The Game

PYMNTS

Along with that will come evidence of innovation tied to the changes brought about by the privacy regime — for instance, revisions to marketing budgets or new programs. Over time, regulators and companies may be taking a step back to look holistically at the compliance landscape,” Pace said. The key is movement and having an open mind.

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Content Marketing 101: Creating a Strategy for Your Financial Brand

Social Assurance

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. What is a Content Marketing Strategy? A content marketing strategy is the use of valuable content to reach business goals.