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Community Banks Are Missing Out on the Value of Social Media

The Financial Brand

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

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4 ways to track your bank’s marketing performance

Independent Banker

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. By Taylor Hugo.

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What’s Trending So Far In 2016

PYMNTS

One of the most significant: the health and importance of small businesses and, in particular, the “mom-and-pop” shops that line the Main Streets and side streets of our local communities. Nearly 40 percent of SMBs surveyed had (or were in the process of) deployed EMV, with another third planning to do so in the next 12 months.

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