Long Lasting Ideas

JANUARY 5, 2015

But how do we attract a generation that communicates phone-to-phone and text to text, not face to face? Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. Offer millennials the human touch.

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Marketing Millennials Community Bank social media 40

Social Assurance

NOVEMBER 16, 2020

As financial service providers continue to leverage social media in their marketing and branding efforts, they continue to face the same timeless issue: how to make their brand stand out. How do you differentiate yourself from the numerous other similarly named brands? How can you capture the attention of consumers?

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Marketing social media Marketing Strategies Branding 15

Long Lasting Ideas

FEBRUARY 23, 2016

These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a marching band to pump up its brand. If you want to attract millennials, take on the bicycles and the marchers at a red light with a sports car and a rock guitarist.

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Branding Alabama Community ATM 40

William Mills

MAY 11, 2016

Credit HQ helps demonstrate to a small business how to start trading. What’s the market strategy? Fiserv is meeting that need for FIs and millennials. Industry leader Fiserv is tackling the issue account opening for Millennials. This is an extension of business services, powered by a local community bank.

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Video Mobile social media Analytics 40