Deep Dive: Why QSRs Should Lean On Loyalty To Personalize Mobile, Online Dining
PYMNTS
NOVEMBER 24, 2020
The following Deep Dive examines how the ordering behaviors of consumers from different communities have evolved in recent months and explores how their use of loyalty and rewards programs is changing. Leveraging the same digital strategies to target consumers in large cities and smaller towns could therefore put QSRs at a disadvantage.
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