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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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The community bank’s complete guide to building trust

Independent Banker

But for most community banks, building a trustworthy brand isn’t a conscious effort. So first, we’ll look at how two community banks have become trusted pillars of the community through charity work and good old?fashioned fashioned customer service. billion-asset community bank. Build your community.

Community 139
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Hy-Vee Kicks Into Hy-Gear With Wahlburgers, OrangeTheory Partnerships

PYMNTS

That’s the strategy Hy-Vee is investing in, and the latest move along the trajectory has been a partnership between the Iowa-based supermarket chain and two unlikely comrades: OrangeTheory Fitness and Wahlburgers restaurants. Therefore, the grocer has been tending grower relationships in the communities surrounding its stores.

Iowa 100
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The 2022 GonzoBanker Awards

Gonzobanker

Hats off to Thomas Shara at Lakeland and Tony Labozzetta of Provident for architecting the new $25 billion super-community bank in New Jersey. All of this while knocking out a stellar 1.35% ROA and leading industry, community, and philanthropic efforts everywhere. The New Name for Community Award. merges with Lakeland Bancorp.

Community 216
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From AT&T To Xerox: 65 Corporate Innovation Labs

CB Insights

Their goal is to find ideas that “enhance or refine an existing AT&T product or customer experience.” Their Johnston Innovation Center at the DuPont global agriculture headquarters in Iowa (their largest R&D facility), boasts nearly 3,000 professionals in disciplines like food, agriculture, and biotechnology.