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Market your community bank with first-party data

Independent Banker

Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways. Data about existing customers can even help community banks improve their efforts to find new customers.

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15 Twitter accounts every bank executive should follow

Abrigo

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. 14) @News_CUInsight – CUInsight is an independent source of news on the credit union community.

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Facebook Faces Billions In Possible GDPR Fines

PYMNTS

As reported, the social media giant was hacked through a vulnerability in the Facebook source code, which gave the attackers the ability to steal access tokens, which they in turn used to keep Facebook subscribers logged in. This is not the first brush Facebook has had with regulators on the continent in reference to data privacy.

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Tech Terms to Consider and Watch

Independent Banker

Those touch points include branches, online banking, call centers, ATMs, mobile banking, email and instant messaging, and now social media platforms. TaaS refers to the outsourcing and centralizing a bank’s computer hardware and software needs to a single specialty company. Technology as a Service.

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The 2015 GonzoBanker Awards

Gonzobanker

Jill Castilla, CEO of Citizens Bank of Edmond, Okla. This year, the award is less about advancing “your career” as it is about advancing “your bank.” No one has been more successful at using social media to generate awareness and a positive image for their bank than Jill (@JillCastilla, @CitizensEdmond).