Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. Unlike the other formats, your visual appearance will be captured for television and video interviews.

Marketing 91

Marketing social media Community Bank Video 91

Independent Banker

OCTOBER 31, 2021

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings.

Marketing 91

Marketing social media Video Community 91

South State Correspondent

SEPTEMBER 20, 2022

One of the most talked about subjects was what should be the overall marketing budget and what an optimized marketing budget should look like by channel. This is the power of networking at these conferences, as you can collect insights that you can’t do over video conferences. The top part of this range seems to be around 10.5%.

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Conference Marketing social media Data 195

Long Lasting Ideas

JANUARY 19, 2015

Do you have testimonials on your web site and reviews on directories and social media sites for your customers and prospective customers to see? For financial institutions, reviews will show up on social media, such as Facebook, on Google business listings, and in various business directories such as the Yellow Pages.

Marketing 40

Marketing social media Online Marketing Strategies 40

Long Lasting Ideas

JANUARY 5, 2015

Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. And at a micro level, how do community banks reach a generation overwhelmed with debt that inhibits wealth? Conservative bankers might dismiss social media.

Marketing 40

Marketing Millennials Community Bank social media 40

William Mills

MAY 11, 2016

Not just for video games… okay, you have my attention. What’s the market strategy? Looking for banks or credit unions. The account has a tie into social media and sharing. This is an extension of business services, powered by a local community bank. Diana Chin (HR & Operations).

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Video Mobile social media Analytics 40