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The ICBA 22/23 executive committee is all in

Independent Banker

Executive committee members tell us what advocacy issues they’ll be focused on during their terms, while board members share their words of wisdom for up-and-coming community bankers: themselves. To sum it up, these leaders are all in and all heart for community banking. We are not Wall Street banks—we are community banks.

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Predicting the Next Banking Crisis Is a Fool’s Game. Not Learning From the Last One: Equally Foolish

Jeff For Banks

The old borrow short, lend long strategy. I want to read to you the FDIC’s conclusion from their An Examination of the Banking Crisis of the 1980’s and Early 1990’s. Who would’ve thought lending $1 million to a San Francisco cab driver to buy a house at 100% loan to value would go bad? We took a serious reputational hit.

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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. Leveraging social media, Gentle Monster started to get traction. COI marketing for banks should always be a top priority.

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Marketing in an Age of Fintechs

Social Assurance

It’s possible to find niches in your community that you can solve. Embrace Digital Marketing and Social Media Advertising. Startups know that in order to compete with established brands, they often can’t allocate much of their budget toward traditional media. Make it Easier to Work with Fintechs.

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GonzoBanker Awards 2017

Gonzobanker

THE BANKING AWARDS. Rainbolt has quietly built a community bank in the past 20 years that is closing in on $2 billion of market cap. GonzoBanker of the Year – Large Banks. Credit Union Merger of the Year – Goes to Lake Michigan Credit Union and its CEO Sandy Jelinski for acquiring Florida-based community bank Encore.

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Here Are 15 of the Best Deposit Marketing Campaigns Ranked

South State Correspondent

Marketing is one of the largest value drivers in banking. You can’t get ten triple-digit project ROIs in a row in lending, credit, mortgage, wealth, insurance, or several other areas. Most of these campaigns revolve around an email drip campaign, digital advertising, retargeting, social media, podcasts/video, and print.

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The Velocity of Risk – What Bankers Need To Know

South State Correspondent

Banks that are looking to enhance their risk management practices should consider incorporating the concept of the velocity of risk into their enterprise-wide risk management practices. In this age of social media, global interconnectedness, and market volatility, banks can be one tweet torrent away from a lightning-fast onset of risk.