Why The Next Big Connected Commerce Play Is Television
PYMNTS
DECEMBER 11, 2017
Popeil set up shop in New York in 1937 and then later in Chicago in 1941, where he invented a slew of household gadgets — like potato peelers and cheese slicers. Both efforts were shuttered not long after they started, owing to the clunky technology that created a bad user experience, along with tedious integrations required of the brands.
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